E-commerce enterprises spare no effort to create momentum for the "6.18" campaign, and various models of full reduction and red envelope subsidies are emerging in endlessly. On the eve of June 18, this year, reporters from Beijing business daily investigated the sales promotion of e-commerce websites such as Jingdong, tmall, Suning, Gome, Siku, jiuxian.com, and found that the e-commerce platform is gradually bidding farewell to the rash stage of price competition, and the corresponding management, supervision and standard system are also more and more perfect. Many enterprises have some questions about the price, quality and after-sales during the promotion period Many evasive measures have been taken. Meanwhile, it also shows the trend of seizing the opportunity to release new products. However, consumers still need to be cautious about the protection of secret coupons. Competing for "new products" market in addition to the traditional price promotion war, new products have become the competition direction of major e-commerce platforms in this year's "6.18" period. Xu Lei, the rotating CEO of Jingdong retail group, said that in 2018, Jingdong had become the first highland of new products, and the turnover of new products exceeded 300 billion yuan. At the same time, 90% of the core brands will release new products on June 18, this year. "Shangxin" can bring brand new market and new consumers, so as to obtain new growth. In order to attract new products, tmall is not willing to lag behind. At the 2019 tmall brand strategy and "6.18" Ideal Life Carnival season conference, tmall announced three plans to promote brand growth: cooperation with the world's eight top IP exhibitions and events; introducing 100 domestic scarce new products; launching online "trend hot search" to generate 100 popular trend topics. In order to seize the best growth opportunity of "6.18" in the first half of the year, according to tmall, nearly 30000 brands have rushed to open tmall flagship stores before "6.18". It is reported that major brands have rushed to launch new products during the "6.18" period, as a bargaining chip for the club of 100 million yuan. At the same time, based on the insight of 700 million consumers in terms of users' age, consumption habits and purchasing power, tmall put forward ten new consumption trends in June 18 this year, such as taking the country as the trend, playing hot blood, beauty without any size, being alone but not alone, going against the age and taking beauty as the basis, so as to help brands grasp the new trends and demands of flexible consumption more keenly. Strict supervision, in the constant promotion of e-commerce Festival, businesses play "edge ball" from time to time. In the past few years, many questions have been raised, such as price increase and price reduction, which has cast a shadow on the promotion of e-commerce. On June 14, Beijing Municipal Bureau of market supervision, Municipal Price Supervision Bureau, and municipal Consumer Association conducted centralized administrative guidance and business tips on the mid year sales promotion activities of e-commerce enterprises such as tmall, Jingdong, Amazon, dangdangdang, Gome online, Suning cloud business, meituan, Siku, daily Youxian, zhuanzhuanzhuan, jiuxian.com, Shunfeng optimization, etc. In particular, it is mentioned that e-commerce enterprises should clearly mark their prices when selling goods and providing services on the Internet. The content of the bid price should be true, clear and eye-catching, and the price change should be adjusted in time. It is not allowed to use such similar concepts as "original price", "original price", "transaction price", etc., and shall not use false language such as "today only", "special offer of today", "price increase tomorrow" or other deceptive and misleading language, words and pictures to induce customers to buy. Nowadays, the development of e-commerce industry has already ended the rash stage of price fighting, and the corresponding management, supervision and regulation system has become more and more perfect. The reporter of Beijing business daily learned in the interview that many enterprises have taken measures to solve the possible problems in price, quality and after-sales service during the promotion period. For example, JD does not support the modification of commodity prices. According to the content of the rules, the pre-sale system does not support merchants to modify the price of pre-sale goods (including deposit and balance). In addition, if the pre-sale products are customized products, the business should clearly inform the consumers of the production cycle and delivery time of the goods on the commodity page, and contact the consumers to confirm the delivery standard and delivery time of the goods after the consumers place an order. It has been nearly ten years since the rules of playing complex rules express "6.18". Different from the early years of rash fighting, the e-commerce platform has become more and more standardized in the setting and expression of rules. Beijing Business Daily reporter saw on the PC interface of tmall on June 16 that the shopping allowance was on the eye-catching position of the page, and reminded consumers: "every 300 full minus 30, not capped, 6.16-6.18, can be used across stores.". In the subdivided selected venues, the promotion slogans such as grabbing 300 yuan coupons, reducing 90 yuan at the maximum of 399 yuan, and folding up 5 big brands. On the PC side of Jingdong Mall, you can click to enter the detailed page of "rule platform" after pulling down customer service. Beijing Business Daily reporter saw on this page that Jingdong has opened up planning topics for the "6.18" promotion, including "interpretation of 618 pre-sale, taking you to understand the new method of promoting marketing", "management rules of Jingdong 618 activities in 2019" and "delivery timeliness requirements of merchants during 618 promotion period of Jingdong shopping mall in 2019". There are also clear regulations on the pre-sale mode, pre-sale system, pre-sale deposit and pre-sale balance. Taking the pricing in the pre-sale period as an example, the online rules of JD during the "6.18" period show that the mode of "no pricing pre-sale" is implemented by JD, which means that the total pre-sale price and final payment price are not displayed in all channels of JD, and only the pre-sale deposit price is displayed. This mode is only for the first batch of new products, and the pre-sale deposit must be less than 20% of the price of the planned products. New products without price pre-sale can satisfy consumers' curiosity and