According to South Korea's "Central Daily", the lifestyle of the post-80s and 90s generation in South Korea is significantly different from that of traditional Korean families, regardless of whether they are married or not. The life style changes, the use of home appliances will naturally change. The "pursuit of happiness of all family members" is regarded as the core value of the post-80s and 90s' families centered on the group in their 30s. Because most of the married families are double working couples, they pursue the maximum satisfaction with the least labor in the housework. Therefore, the "household electrical appliances" to assist domestic work and "health appliances" used to reduce the harm of haze are welcomed by these families. In the past, TV sets and large refrigerators, which were regarded as essential household appliances in the past, have become optional appliances. Nowadays, most of the post-80s and 90s' families use mobile phones to replace TV sets to watch movies and TV dramas, and most of them buy meals out of home, or buy a small amount of food materials for use, so there is no need for large refrigerators. Now, the three major home appliances that the 80's and 90's are most interested in are clothes dryer, dishwasher and sweeping robot. Last year, the sales of g-market clothing dryer increased by 934% compared with 2016, and the sales growth rate of auction was as high as 974%. Dishwasher has also become a household essential home appliances in recent years. According to the e-paradise news, sales of dishwashers in 2018 increased by 159% year-on-year. With the sale price of more than 300000 won sweeping robot products on the market one after another, the use of sweeping robot families also increased significantly. Now people begin to pay more and more attention to the robot which can not only sweep the floor, but also wipe the floor with a wet cloth. The popularity of air frying pan is particularly high. Sales of air fryers in South Korea reached 287000 units last year, up 286% from a year earlier, according to market research firm Euro monitor. Air frying pan can save the complex process of frying food. Only putting food into the frying pan can make fried food. Moreover, the frying process uses the oil content of the food itself, which is quite beneficial to health. Therefore, people are generally willing to open their wallets to buy air frying pan. Air purifier has become an important home appliance product for the 80's and 90's who are affected by haze. "The air purifier used to be a selective consumer product, but now it has become the preferred home appliance," said a person in charge of the home appliance Department of the new world department store. In the past, people only put one in the living room. Now many people tend to buy a small air purifier in each room. In the same way, clothing care machines that can help clothes remove smog pollutants in the open air are also popular. In the past three years, g-market's clothing care machine sales have increased by 1344%. In 2016, only 50000 sets of clothing care machines were sold. This year, the sales volume is expected to reach 450000 units, a 9-fold increase.

Information source: China Singapore network