Once upon a time, color TV as the focus of family entertainment, its status can be imagined. But the "middle-aged" color TV industry has fallen into a trough in life, and has not been rid of the trouble of the trough for a long time. In Q1 of 2019, the whole domestic color TV market remains sluggish, with both retail sales and retail sales falling. According to the data of a third-party authority, the retail sales of China's home appliance market in Q1 this year was only 183.4 billion yuan, a decrease of 3.1% year-on-year. At the same time, Aowei cloud also said that although China's color TV market had a rare start in January this year, the color TV market fell into a downturn again in February and March. The retail sales of color TV sets in the whole quarter was 12.02 million, a year-on-year decrease of 1.1%. Even if the promotion strategies of major color TV manufacturers are constantly adjusting, they still can not stop the decline of color TV industry. In the eyes of many industry insiders, the reason why the color TV industry is weak in growth and even regressed is the lack of motivation to drive consumers to replace new products in addition to the serious homogenization of products. In the view of an industry observer, "after years of development, the color TV market has been extremely saturated, and LCD TV has been popularized. Nowadays, consumers generally lack the motivation to replace new color TV sets." However, even less optimistic is that, according to industry forecasts, this year's color TV market sales will likely continue to decline. In fact, looking at the performance of the color TV industry in recent years, it is not difficult to find that since the cold winter wave hit the color TV market in 2017, the whole market has not shown any signs of turning over. The information we learned from professionals in the industry is, "compared with the downturn of the industry, the most worrying thing is that the whole color TV market has fallen into the era of low price competition. As some Internet brands continue to rely on cost performance to plunder market resources, while driving color TV sales, it also encourages low-cost competition. According to the data, in 2018, the retail sales volume of China's color TV market was 47.74 million units, but at the same time, the retail sales volume decreased by 8.6% year-on-year, which means that the profit margin of each color TV set is declining. However, even the price war is increasingly "unable to move" the color TV market. At present, the industry has reached a consensus: "even if the low price is difficult to support sales, the color TV market is still in a weak state." In addition, the views of Hong Shibin, an industry observer, may also represent the views of some people. "The main reason for the downturn in the color TV market is that there is no revolutionary breakthrough in the technology related to the industry." "The logic of platform charging and hardware free introduced by Internet TV a few years ago may actually work, but if there is no new product technology and no new iterative technology, then the sales data of color TV will continue to decline." So the question is, where is the way to break the color TV industry? Against the background of the overall downturn of the industry, more and more enterprises choose to use new technology products as the fulcrum, and 8K is undoubtedly the most important breakthrough. 2K color TV bid farewell to the market, how long is it from the outbreak of 8K? At present, the industry generally believes that 2019 may become the real first year of 8K era. This year, with the major manufacturers have launched 8K TV products, 8K resolution of the new benchmark will soon be on a broader stage. As a new generation of resolution standard, 8K has just started, but it has become unstoppable. On March 1, this year, the Ministry of industry and information technology, the State Administration of radio and television, and the Central Radio and television station jointly released the action plan for the development of ultra high definition video industry (2019-2022), which proposed to vigorously promote the development of ultra high definition video industry and the application in related fields according to the overall technical route of "4K first, taking into account 8K". It is expected that by 2022, the overall scale of China's UHD video industry will exceed 4 trillion yuan, the number of users will reach 200 million, the 4K industrial ecosystem will be basically improved, and breakthroughs will be made in the R & D and industrialization of 8K key technology products, and a number of enterprises with international competitiveness will be formed. Among them, as the first enterprise to mass produce 8K TV, sharp launched the 85 inch 8K LCD TV as early as 2015; and the 80a9bw TV released during this year's China home appliance and consumer electronics Expo (AWE) is already the third generation of Sharp's 8K TV. It is worth mentioning that sharp has recently held a Chongqing media appreciation meeting of sharp 8K TV in Chongqing, inviting people from all walks of life to experience all aspects of its 8K new products. Among them, Hu Hongsen, an industry expert, said at the tasting meeting: "as a representative of high-end TV, sharp has started mass production of its third-generation 8K TV before many other brands have launched the first generation of 8K TV or even concept machine. In this regard, I believe that 8K TV will usher in its explosion point in the next year or two when many channels have clearly indicated that they will stop selling 2K TV products. And sharp's third-generation 8K TV, which represents the development trend of the industry From the views of experts in the industry, it is not difficult to see that with the withdrawal of 2K TV, 8K will gain some new market space. Although the share will not be too large, it is the only way for brand manufacturers to lay out high-end market. Will 5g + 8K force a new leader in color TV industry?