"One kidney is enough for me. Why do I need another? Why don't I sell it?" Hunan, 2011. A 17-year-old boy lies on a crude "operating table" built for him by the black agent. The cold light of the scalpel flashed by, and he lost a good kidney in exchange for 22000 yuan. Part of the money was used to buy the new iPhone 4 at that time, which sold for more than 5000 yuan, more than most people's monthly salary. In the county high school, it symbolizes the supreme luxury and endless sense of superiority. Boy's story soon spread across the country, this mobile phone has a new nickname: "kidney machine.". It turns out that he needs the other kidney. After the sale of the kidney, the boy had a three-level disability. Due to improper disinfection of the operating environment, the wound infection was caused, and the function of the other kidney was also damaged. Eight years later, he has become a disabled man, who used to be 1.9 meters, but now he can only lie in a hospital bed. It was Apple's crazy age, the age of the iPhone. The new product launch site is like a pilgrimage. It's hard to find a machine to sell. The price of the black market is skyrocketing, and the fruit powder is growing rapidly, which is comparable to a cult. The iPhone 4S, which was bought by Xiao Wang in Hunan Province for selling his kidney, is the legacy of jobs and the most classic model. In the mobile phone market at that time, the function machine was still the mainstream, and Android manufacturers such as Samsung, HTC and Motorola had just started to set foot in smart phones. 'consumers don't know what they want until you put the product in front of them,' Mr. Jobs said. The iPhone 4 was born, like a huge axe to break the chaos, amazing the world. Whether it's industrial design, operating experience, hardware configuration, iPhone 4 has reached the extreme of industrial technology at that time. Many people suddenly realize that this is the smart phone. In contrast, in 2011, none of the domestic mobile phones was on the list. In the following years, some domestic models entered the field of vision, and the whole mobile phone market became a red sea. For local mobile phone manufacturers, it is a necessary skill to wrestle with "friend merchants", and the target is only limited to "friend merchants", because the figure sitting on the throne does not disdain to glance at them. But this year, 618, the situation is different. Gaoling flower apple, quietly lower the body. The official announced that it would participate in tmall 618 promotion, spit blood and yield profits, and all products would participate in the discount, with unprecedented strength. This is the first time Apple has participated in tmall 618. In the past, no matter how fancy your domestic mobile phones are promoted, Apple would never lower its value and follow its profits. After entering the Chinese market for many years, the only official shopping festival Apple attended was tmall double 11. Whether you can afford it or not, the iPhone is there, and there's no price cut. In any case, there are a lot of true love fruit powder. No matter how expensive it is, you have to queue up to buy them. Why do you have to please consumers? However, this 618, apple tmall's official flagship stores have all lowered their prices. Coupons can be used for iPhone, iPad, apple watch, MAC and many other product lines, with a maximum price reduction of 800. And the scale of each additional coupon is 10 million yuan, which can be called diving price reduction. Of course, in order to maintain its image of not eating people's fireworks in the past, apple still retains a trace of reserve. The discount is limited to the official flagship store of Apple store and tmall, and neither apple official website nor apple retail store stores participate. What makes Apple lower its noble head? Last year, Apple's life was not very peaceful. Not only did they have to deal with the patent lawsuit of Qualcomm, but the sales of the flagship product iPhone were not satisfactory. They were fed up with the hindrance of Intel in Germany, and the second bus of 5g failed to catch up, resulting in the market value plummeting. The Chinese market, which cook values most, saw revenue fall 26.7% last year. Prior to that, China was the largest market for iPhone sales, accounting for one-third of global iPhone users. Apple's system is still excellent, and A12 system also claims to fight snapdragon and kick Kirin, but the iPhone can't be sold in China. At any time, when the gate of life is held in the hand of others, no matter who it is, there will be a strong sense of suffocation. Even apple, an advanced smartphone maker, is no exception. Apple is starting to panic. Apple 8 new machine on sale. From a global perspective, apple is also facing an unprecedented crisis. On May 5, IDC, the world's most famous data research organization, released the first quarter global smartphone share statistical report. Samsung and apple, which have been the world's No.1 and No.2 positions for many years, both lost their market share. Apple's shipment volume in the current quarter was even worse, with a year-on-year decline of 30.2% and a share of only 11.7%. In contrast, Huawei's mobile phone shipments grew by 50.3% under heavy pressure, with a market share of 19% in the first quarter, leaping to the second place in the world, only one step away from Samsung. Huawei has overtaken apple as the world's second largest smartphone manufacturer. Samsung and apple have monopolized the world's top two smartphone markets for decades. Now, the sun and the moon are changing. Perhaps cooks never thought that it would be a Chinese enterprise that would push apple down one day. In the hot comment area of Huawei's international promotion of music dream it possible, there is an official comment of Huawei in 2017, which has been praised by 700000. "Believe me, we'll compare apples in the future," the comment said The sea that Yu Chengdong boasted in those years