The entry of pinduoduo will make the 618 in 2019 brilliant. This is an important military training for pinduoduo to formally confront Ali and Jingdong in the front battlefield. Can pinduoduo shake the pattern of cat dog war? On the contrary, third-party businesses can't shake the basic plate of B2C Shopping Festival. This year's 618 seems to be lively, because pinduoduo, a new platform with strong momentum, has added variables to the cat dog war. Jingdong and tmall are still the biggest enemies of each other. In fact, the vast majority of consumers still have far from enough trust in pinduoduo. Pinduoduo's publicity in 618 is more like a loss making cry of a third-party business. Whether it's 618 or double 11, the main consumers in these seemingly grand shopping festivals buy brand-name products with little discount on weekdays. This can be seen from the bestsellers of many years: UNIQLO, Jack Jones, Jiangnan cloth clothing and other direct stores are regular customers in tmall's double 11 trading volume list, and baiqueling, Jingdong 618, Jingdong, etc., are all regular customers in the front row of the double 11 trading volume list Jiuyang, BORANG, Philips and other brands are also popular. The reason why these products can be sold is often because the platform persuades the brand side to focus on profit sharing and promotion. The brand's Direct stores have completed the outbreak of intensive orders, which also helps to create a lively scene for the platform. This win-win situation is the basis of this cooperation, which is still the product of B2C mode in the final analysis. But pinduoduo is different. In retrospect, the main battlefields of 618 and double 11 are official Direct stores of Jingdong and tmall. How many consumers will go to Taobao store to "rush to buy"? This is because the downstream Taobao merchants of C2C mode tend to have little inventory and little bargaining space. They are not likely to make much promotion and profit concession under the demand of profit. Even if individual businesses have a large discount, it is similar to the dumping behavior of tail goods at the premise of sacrificing their own profits. Moreover, the number of such businesses is large, and there is a relatively scattered platform Communication one by one also has to pay a huge cost, the gain is not worth the loss. Pinduoduo is hard to shake the basic market of JD and Ali in the shopping festival because of the difficulty in controlling the source of goods. Pinduoduo has indeed played a price killer role in this year's iPhone, iPad and some valuable digital products, but these "God's prices" are the actions of third-party businesses, although it is true that there is no renovation of second-hand products when new products are launched But it is precisely because the warranty policies of various digital manufacturers are very different. In order to improve the after-sales system, many people choose Jingdong or tmall, even if the price is not so cheap. The after-sales problems of digital products are just a slice of pinduoduo's weak sense of existence in the shopping festival. The main commodity types on pinduoduo's platform are also the main reasons why it is difficult for pinduoduo to grab consumers from the other two giants. Relying on low-cost goods to make a day of pinduoduo can be said to be a success or failure, just ask the original 9.9 package does not need after-sales slippers, even if the profit, and then can drop to what extent? If Pinto wants to have a real fight with JD Ali on 618 and double 11, it still needs to improve the overall image of the platform as soon as possible, so as to attract more brand Direct stores to settle in. It is not a long-term plan to rely on the "God price" of a small amount of goods from third-party businesses to catch the eye. Zhengfang's view is that pinduoduo has entered 618 by "the lowest price of the whole network". The war between cats and dogs has changed overnight. Every year, 618 is the year of e-commerce. Although this is a festival of Jingdong, it has gradually become a festival for all e-commerce like double 11. However, different from previous years, the pattern of cat and dog war is gradually broken, and the entry of pinduoduo makes people see the bright, simple and crude real discount. Compared with the previous "cat and dog war" coupons that are not clear about calculation, it is still better for ordinary consumers to see what a promotion Festival should look like. With the precise subsidy of 10 billion yuan, pinduoduo has gradually entered the first tier city market. In fact, this year's 618 war is not as lively as in previous years. There are many reasons for this. For example, the bad environment leads to the decrease of investment in promotion of major platforms including manufacturers, which naturally has a certain impact on traffic and popularity. On the other hand, the decline of consumers' willingness to consume makes the transaction become sluggish. Of course, one of the most important reasons is that in the past, the platform only promoted sales, but actually there was no discount. Many games were played by increasing the price first and then using the coupon, so consumers would not be fooled every year. In addition, the algorithm of many coupons is also relatively complex, and they need to collect all kinds of bills. Without saving much money, they still spend a lot of money, and the consumption experience is greatly reduced. For people like me, it is difficult to find a real discount product, not to mention ordinary consumers. However, the rise of pinduoduo has taken another road, and the problems of other platforms have become the advantages of pinduoduo. For example, super low price popular products and lower price brand products can form a visual impact, which makes people feel how this product is so cheap. On the other hand, the discounts and subsidies are very simple and straightforward. There are not so many requirements, either direct reduction or direct subsidy, which makes people do not need to use a lot of brains. So this kind of simple and crude preferential shopping experience may really be what consumers want